Tipping Point
My Role: Branding, Art Direction
Creative Direction: Rich Silverstein
Sr. Designer: Lorenz Ortiz
Tipping Point is a non-profit based in San Francisco that breaks the cycle of poverty in the Bay Area for the 1.7 million people who don't have the resources to meet their basic needs.
Tipping Point has redefined the way people view and think of non-profits: they are data-driven, innovative and forward thinking in their approach, which is the main theme for this brand system.
“We’re a little more Bay Area, cutting-edge tech than old-school non-profit philanthropy.”
“People comment that our aesthetic, in general, is very forward—not like a typical nonprofit organization.”
