The 2018 World Cup was held in Russia, meaning that for fans in the United States, it was broadcast almost entirely during office hours, making it almost impossible for them to watch the games.

Xfinity has decided to help fans sneakily watch the games during work hours. The Secret Screen is a specially engineered tablet hidden inside a notebook. To the naked eye, it appears to be nothing more than a paper-white digital screen, but when users put on their special polarized glasses, the live-stream of World Cup games from the Xfinity Stream app becomes visible.

Secret Screens have been distributed to soccer fans across the country just in time for the World Cup, ensuring that they never miss a game.

Awards
ADDYS NATIONAL: SILVER
ADDYS SF: 2x GOLD, SILVER
THE WEBBY AWARDS: HONOREE

Results:
4.4 million unique users reached
3.9k Facebook requests for a Secret Screen
800k increase in 2018 Xfnity Stream App usage

Secret Screen’s interlocked S logo is informed by the hexagons found in footballs and goal nets.

The packaging design has a spot gloss print that’s only visible at specific angles, a nod to the hidden screen within the notebook.

“Daily Goals” is a pun off your typical daily planner and GOOAAALLLSSS!