One Medical
Sick Cities

MY ROLE: Design / ART DIRECTION
CREATIVE DIRECTION: Felipe Lima & Tristan Graham
SR. DESIGNER / art director: LORENZ ORTIZ
DESIGNERs: TIFFANY ZAPORTEZA & Ben Katz
Copywriters: Clemens Zlami & Anthony Pagaza
PHOTOGRAPHER: Michael o’neal
RETOUCHING: xyz
PRODUCER: Alisa Latvala

In recent tests, handrails in New York’s transit system were found to have twice the U.S. department of Health’s safe limit for dangerous bacteria. And that’s just the handrails.

To raise awareness for One Medical – a network of doctor’s offices – we used posters, weather-responsive digital OOH, and geo-targeted social to label 167 unique things around NYC and LA that could make you sick. Using Google Street View, 167 contextual ads were created to match each media.

Results: Not only did new online visits increase 69%, flu shots during the campaign DOUBLED.

Awards: Cannes Lions Shortlist - 2019

Press
AdAge Editor’s Pick