Not a Gun

MY ROLE: DESIGN, ART DIRECTION
Creative Direction: ANTHONY O’NEILL & RONY CASTOR
SR. DESIGNER: LORENZ ORTIZ
SR. DESIGNER: TANA Cieciora
DESIGNER: TIFFANY ZAPORTEZA
PHOTOGRAPHER: QUINN GRAVIER
FUll credits

Fear can make you see crazy things. Like a gun. That’s a sad truth for Black Americans, who are three times more likely than white people to be killed by police. To raise awareness of this issue and to offer a solution, we partnered with Courageous Conversation Global Foundation, to launch the “Not a Gun” campaign.

Inspired by real cases, the 360-campaign includes an outdoor and print portion that re-imagines products such as candy bars and cell phones in the hands of people of color, re-labeling them to say “Not a Gun.”

The work all leads to NotAGun.org, where people can sign a petition calling for more de-escalation training in police departments, as well calling for them to take unconscious-bias training administered by CCGF.

Please visit NotAGun.org to help everyone get home safe.

Awards: ADC Bronze Cube 2020

Press: 'Not a Gun' Tackles the Epidemic of Unarmed Black Men Killed By Police