SunChips
Grab Some Sunshine
MY ROLE: DESIGN, ART DIRECTION
Creative Direction: Hanna Wittmark & Kate Baynham
Copywriter: Kate Baynham
Associate Design Director: ANgie Elko
Sr. DESIGNER: LORENZ ORTIZ
Animation: GS&P Motion Team
Sunchips are wavy, ripple-y snacks full of whole-grain goodness. For this campaign, we highlighted the different ingredients that come in every bag and embedded them in an ownable custom type that’s built from Sunchips’ logo.